What Improvements Should I Make Before Selling? What Adds Price, Value and Sellability?
Price, value and sellability are three different goals. Here is what to fix first, what to freshen next, which larger projects to weigh carefully, and what to skip.Three different goals
Sellers often ask what improvements "add value," but there are three separate goals, and the best project for one may not help the others.
· Price: raising what buyers are willing to pay.
· Value: what an appraiser will support, which depends on condition, features and comparable sales.
· Sellability: how many buyers will want the home and how quickly. Removing objections often does more here than adding features.
Fix first: condition and risk
Problems buyers fear come first, because they cost you in negotiation and can cancel a deal. These include water problems, roof and drainage issues, safety items, pest damage, and unpermitted work. They rarely add to the price, but leaving them can reduce it. See our hidden-issues series [LINK] and our checklist of overlooked prep items [LINK].
A word of caution: Washington's contractor registration law (RCW 18.27) generally lets homeowners work on their own property without a contractor registration, but that exemption does not apply to someone who performs contractor work on their own property for the purpose of selling, demolishing or leasing it (see RCW 18.27.090(12) and RCW 18.27.010). In practice, if you are repairing or remodeling to get a home ready to sell or rent, assume the owner exemption may not protect you, and hire a registered contractor for that work. Permits, electrical work and plumbing work have their own separate rules, and unpermitted or poorly done DIY work may also have to be disclosed on the Form 17. To check your situation, contact the Washington Department of Labor & Industries (L&I) or an attorney.
Freshen next: appeal
These changes often have the best return on cost because they change how the home looks and feels in photos and at showings.
· Deep cleaning and odor removal
· Paint in light neutral colors
· Lighting and window coverings
· Decluttering and storage
· Curb appeal and a clean exterior
· Refinishing existing hardwood floors
Decide carefully: larger projects
Kitchen and bath remodels, new hardwood or other flooring throughout and additions that increase square footage are expensive and can take months.
Carpet, paint and hardwood refinishing may be worthwhile as they specifically speak to whether the home will be "move in ready" for a buyer. These can also be done relatively quickly and inexpensively compared to major remodels.
Whether any of these pay back depends on their current condition, the home's price range, your neighborhood and what comparable homes offer. Ask your agent what buyers in your price range expect before starting.
Skip or limit
· Projects chosen for your own taste, such as unusual finishes or colors.
· Upgrades that leave a known defect unfixed.
· Large DIY projects because they always take longer than expected; your time is better spent on other things to prepare for the sale.
· Anything that needs permits that require extensive lead time.
What order should I do these in?
1. Get an agent walk-through and a list of what buyers will notice.
2. Find the causes of any major problems and fix them, especially to mechanical systems like heating, air conditioning, or roofing, plumbing, etc.
3. Do the "appeal" work that costs little and offers bang for the buck.
4. Price larger projects against the likely return, or choose to alter the listing price and/or provide a buyer credit instead.
From Our Own Experience
One of our listings a few years ago was a home in bad shape, with unfinished projects and a lot of deferred maintenance. The sellers were motivated to sell, and needed to get the house on the market quickly. However they didn't have the funds (or credit) to do any major work before listing.
In preparing the home we had to identify:
- What could be fixed within the timeline and budget
- What needed to be disclosed on the Form 17 (Seller Disclosure), and whether it was addressed or not.
- How to keep the sellers focused on what they needed to do to move
- How to address the ability to keep the home "showing ready" while on the market.
Our Approach
After multiple meetings with the sellers, we decided to manage the project ourselves, freeing the sellers to focus on packing and moving.
What we did:
- Identified and managed handyman services to fix the issues that were relatively easy. This included making any non-licensed repairs (doors, painting, etc.) to touch up and create a more updated look.
- Worked with the sellers to identify a vendor to recarpet the home. As part of this process we initiated a three-stage plan with the vendor:
- Vendor removed the carpet and padding one day
- A handyman was employed for a single day to remove squeaks and prime the sub floors (to address pet stains, etc.)
- The carpet vendor returned to install the carpet and padding
- Managed disposal of old, unneeded items (aka junk). This included furniture, yard waste, old tools, unwanted clothing, and other items. For this the disposal company needed to make three separate trips to the transfer station.
- Replaced most lightbulbs to provide consistent, bright quality light throughout the home.
- Yard cleanup with a professional landscaper.
- Managed a set of cleaners to provide a deep clean for the home.
- Professional staging (funded by us) to make the home attractive.
What we didn't do:
- Take on major remodeling or time consuming repairs.
- We documented and disclosed any issues that required licensed repairs that were not critical or safety concerns.
- Priced the home with the understanding that the buyer would need to invest in it to "make it their own". This allowed us to limit the pre-listing investment while providing both the buyer and seller an advantage.
The Result
Even though this home was put on the market in a traditionally difficult time to sell, through pricing and all of the prep work we were able to market the home well. In the end, we had a near record number of showings and open house groups through, and within the weekend had multiple offers and were able to improve the listing price considerably without any contingencies, a quick close, and a plan for the sellers to move on with their lives.
While this was one of the most challenging homes for us to list, and we did a lot more work than we originally planned, we were able to provide the seller with a solution to their issue in a way that was beneficial to them.
Thinking about selling in the Seattle Area?
Kelly Azzarello Real Estate | Compass
kelly@kellyazzarello.com | (425) 830-6457
Instagram: instagram.com/kellyazzarello
YouTube: youtube.com/kellyazzarellorealestate
Disclaimer
This post is general information about real estate topics. It is not legal, tax or financial advice, and it does not replace a professional inspection. Rules and practices differ by situation and change over time. Check current requirements and talk with a licensed professional, such as an inspector, contractor, attorney or CPA, about your own property.
Who Can I Call to Find Out What to Do (and Not Do) Before Selling?
Before you spend money on a sale, start with an agent walk-through. Here is who else can help, what each one does, and what we can and cannot do.
Start with an agent walk-through
Before you spend money, ask an agent to walk through the home with you. An agent sees the home the way buyers will, knows what is likely to come up in an inspection, and can help you decide what to fix, what to leave and in what order.
For more on understanding maintenance or issues before listing, see [LINK to Topic 22: Should I Get a Pre-Listing Inspection?].
For more on which improvements are worth making, see [LINK to Topic 05: What Improvements Should I Make Before Selling?].
At the walk-through, we provide you with:
1. A comparative market analysis at the time of the walk through
2. Ideas for using your home, furnishings and resources to improve the sale
3. Rough cost estimates, plus a list of vendors you can contact to refine them
4. A timeline for getting to market
5. Guidance on what to disclose on the Form 17 seller disclosure, whether or not an issue is repaired
Who else can help, and with what
In Washington, a real estate broker cannot refer or recommend a specific vendor with the expectation that you must use that vendor. You always choose, not us. What we can do is give you a list of possibilities to consider and help you compare them, based on our experiences. Bring this up when we meet.
A home inspector. A pre-listing inspection finds problems before a buyer's inspector does. See our post on whether to get one. [LINK to Topic 22]
Specialty inspectors. A sewer scope, a pest inspection, a chimney inspection or a crawl space review each answer a specific question.
Licensed contractors and tradespeople. They give estimates and do the repairs. Check licenses and registration through the Washington Department of Labor and Industries (lni.wa.gov).
A stager or photographer. They help with the presentation of your home, and are critical as they provide seasoned opinions on how the home will look online AND in person.
A CPA or tax professional. Ask about taxes on the sale, records of improvements, and anything unusual about your situation.
An attorney. For estates, trusts, divorces, title questions or anything legally complicated.
Your mortgage lender. To get a payoff figure, and to plan financing for your next home.
Your HOA or property manager. For HOA documents, rules and fees, if they apply.
Your insurance agent. Especially if the home will be vacant while it is listed.
What we can and cannot do
As agents we work with contractors, suppliers and vendors regularly, and we have helped clients through large repairs. We can help you compare bids and ask the right questions, but who you hire is always your decision.
What not to do
Do not start large projects before getting advice. Some updates cost more than they return.
Do not rely on friends and relatives who are used to the home. They stop seeing problems too.
Do not hire the first contractor available without checking license and insurance.
From Our Own Experience
A big part of what we do is help sellers understand and prepare before they list. Here are some examples, with details changed to protect privacy:
- The Retirees Who Plan Ahead: A couple bought their retirement home last year and plan to sell their current home in our area next spring. We met with them, identified what should stay with the house when they list, asked them to collect information on their updates and upgrades, and began confirming that the title is clear so the home is ready to sell.
- The Estate: When a client's mother passed away, the client asked us to help list the property as an estate sale. The family wanted time to sort through the house and get it ready. Although the house was sold "as is," we still wanted to present a property with charm and value. We helped them identify painters, stagers, cleaners, and other trades to prepare the property and get it on the market. It sold within a week of listing.
- The Couple Heading Back Home: This couple's children are grown, and they have found a property in their native country. We have had ongoing discussions to help identify and prepare for listing their property early in the coming year. This work included assessing what maintenance items to invest in, what to do to improve curb appeal, how to "thin out" their current furnishings to make the home more appealing, and a short consulting meeting with our stager to plan.
Thinking about selling in the Seattle Area?
Kelly Azzarello Real Estate | Compass
kelly@kellyazzarello.com | (425) 830-6457
Instagram: instagram.com/kellyazzarello
YouTube: youtube.com/kellyazzarellorealestate
Disclaimer
This post is general information about real estate topics. It is not legal, tax or financial advice, and it does not replace a professional inspection. Rules and practices differ by situation and change over time. Check current requirements and talk with a licensed professional, such as an inspector, contractor, attorney or CPA, about your own property.

